Soaring again: LATAM Airlines’ journey of OPEX & resilience

LATAM’s impressive resurgence exemplifies more than just business recovery: it embodies a commitment to simplicity, standardized processes and agile strategic thinking

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Diego Borquez
Diego Borquez
07/14/2025

LATAM Airlines plane in sky

LATAM Airlines is soaring again thanks to a commitment to operational excellence (OPEX) and resilience.

My first-ever flight around 2002 was with LAN Airlines, long before it evolved into today’s LATAM after merging with TAM. Years later, my first solo international adventure was again aboard LAN.

Today, seeing LATAM flourish as Latin America’s largest airline and compete effectively on a global scale fills me with pride, both as a Chilean and also as someone passionate about OPEX, disciplined execution and organizational transformation.

LATAM’s impressive resurgence post-pandemic exemplifies more than just business recovery: it embodies a commitment to simplicity, standardized processes and agile strategic thinking as key success factors to adapt.

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Passenger experience: Consistency through simplicity

Passenger experience remains the litmus test for airlines. LATAM’s approach isn’t extravagant, yet it’s thoughtfully standardized. Premium cabins, although not yet matching the luxury benchmarks of Middle Eastern or Asian carriers, have seen significant upgrades with modern interiors, improved catering and reliable priority services.

In economy class, LATAM consistently delivers a standardized, simplified product. A streamlined snack and beverage service on short-haul flights reflects disciplined execution aligned directly with core values encapsulated by the JETS framework -Just, Empathetic, Transparent and Simple. This standardized experience ensures operational efficiency while maintaining clear expectations for passengers.

Financial resilience: A remarkable recovery

LATAM’s financial turnaround post-pandemic has been outstanding. Following its Chapter 11 restructuring in 2020, LATAM achieved record results in 2024, reporting US$977 million net profit and transporting over 82 million passengers, a remarkable comeback from the brink of insolvency.

Continuing its momentum, LATAM posted a Q1 2025 net income of $355 million, marking a 38 percent year-over-year increase, driven by disciplined cost management, process simplification and strategic expansion into profitable international markets.

OPEX: The power of discipline

LATAM’s operational success is firmly rooted in process rigor and a culture of simplicity. Adopting Lean principles has enabled substantial improvements, notably in aircraft turnaround times and on-time performance, consistently above 85 percent, significantly surpassing regional averages.

The airline emphasizes technology and digitalization to streamline operations, introducing touchless check-in processes and advanced data analytics to enhance efficiency. Internally, their operational strategy reflects the clarity and effectiveness of the JETS values, ensuring consistent, repeatable results with minimal complexity.


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Navigating a volatile market

Operating in Latin America presents unique challenges such as political instability, fluctuating fuel prices, currency volatility and complex regulatory landscapes. LATAM’s recovery illustrates how disciplined execution and adaptability can turn volatility into an operational advantage.

Strategic alliances, cost discipline and robust financial restructuring allowed LATAM to capitalize on the recovering air travel demand. By strengthening its market presence in Brazil, Colombia and international routes, LATAM secured its position as a resilient leader in a challenging environment.

Sustainability and connectivity: Investing in the future

Committed to long-term sustainability, LATAM aims to incorporate 5 percent Sustainable Aviation Fuel (SAF) by 2030, aligning with global decarbonization goals. Additionally, LATAM recently completed equipping its wide-body fleet and 90 percent of its narrow-body fleet with high-speed Wi-Fi connectivity via Viasat Ka-band technology, substantially enhancing passenger experience and operational efficiency.

These initiatives not only boost customer satisfaction but reinforce LATAM’s position as an innovator in operationally disciplined, future-focused aviation.

OPEX as competitive advantage

LATAM’s journey – from my first flight as a passenger to its current global success – illustrates the transformative power of disciplined execution, cultural clarity and strategic adaptability. LATAM’s ability to simplify complexity, uphold consistent standards and navigate turbulence is a referent for OPEX professionals worldwide.

For those passionate about organizational transformation, LATAM’s story resonates deeply. It highlights that sustained excellence is about disciplined processes, clear vision and consistently executed simplicity. Witnessing LATAM soar once again, I feel inspired and optimistic, not just about aviation, but about the future of OPEX and transformation everywhere.

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Topics: OPEX

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