Morrisons boosts digital transformation with “automation-first” approach

Leading UK supermarket chain Morrisons is boosting digital transformation through an “automation-first” approach in partnership with Tata Consultancy Services (TCS).

As part of an expanded collaboration, TCS will help align operations across key business functions including retail, e-commerce, and marketing.

The engagement is focused on helping Morrisons advance its strategic priorities by enhancing operational efficiency, transforming its loyalty program, improving customer experience, and capturing greater market share, according to the announcement.

The new scope builds on the success of ongoing digital transformation initiatives between the two organizations.

Join the PEX Network community

Don't miss any news, updates or insider tips from PEX Network by getting them delivered to your inbox. Sign up to our newsletter and join our community of experts. 

Learn More

Morrisons accelerates digital transformation

TCS will drive the initiative by delivering comprehensive engineering services including application design, development, testing, and maintenance while modernizing legacy platforms and integrating artificial intelligence (AI) powered solutions to enhance service outcomes, stated a press release.

Additionally, TCS will establish an automation factory and a business intelligence command center (BICC) to provide a 360-degree operational view, enable proactive issue resolution, and foster data-driven decision-making.

The enhancements aim to minimize service disruptions, reduce manual interventions and response times, and deliver a more seamless and engaging shopping experience. TCS will also lead the transformation of Morrisons’ digital platforms across loyalty, marketing, e-commerce, and retail, supporting the grocer’s renewed operating model through AI, automation, and software engineering excellence.

This transformation will enable faster delivery of digital products and industry-leading retail solutions. As a result, Morrisons has consolidated its vendor base and strengthened synergy across business functions.

Register for All Access: AI in Business Transformation 2026!

An “automation-first” approach

“TCS has consistently demonstrated deep domain expertise, technical capability, and a collaborative approach that aligns with our strategic vision,” commented Stuart O’Hara, director of IT operations at Morrisons. “As we accelerate our digital transformation, we are confident that TCS’ automation-first approach and innovative operating model will help us deliver superior service quality, faster time-to-market, and meaningful value to our customers.”

The expanded partnership is a testament to the strong relationship TCS has built with Morrisons over the last decade, added Shekar Krishnan, head of retail – UK at TCS. “By leveraging our automated solutions, deep retail domain expertise, and engineering excellence – all underpinned by a future-ready operating model – we are excited to drive large-scale transformation across digital, marketing, and customer engagement for Morrisons.”

Since 2014, TCS and Morrisons have partnered to drive growth and modernization across the retailer’s various lines of business. Notable programs include a supply chain transformation initiative that improved lead times, addressed stock availability issues, and reduced waste. Additionally, TCS collaborated with Morrisons to enhance the grocer’s HR experience by modernizing IT operations and Engineering practices.

All Access: OPEX Operational Excellence 2025

Operational excellence is a set of practices that helps organizations to improve their efficiency and effectiveness. In 2025, operational excellence will be more important than ever as organizations look to reduce costs and improve customer satisfaction. 

 All Access: OPEX Operational Excellence 2025 from PEX Network will help professionals get an understanding of the latest developments in operational excellence, including how to identify and improve key processes, how to implement operational excellence initiatives, and how to measure the success of operational excellence initiatives.

Register Now