Transformation Talks Podcast | Episode 12: Sustaining Performance Through Emergent Transformation

In this episode of The Transformation Talks Podcast, host Ben Shirrefs-McClatchie, Managing Director - Commercial Business at IQPC UK, sits down with Katie Frey, President and Chief Operating Officer at TiER1 Performance, to explore how leaders can navigate continuous change while maintaining organizational performance.

How can leaders sustain performance when transformation is continuous, interconnected, and increasingly unpredictable?  
Transformation has shifted from episodic to continuous change. As transformation becomes more emergent, leaders cannot rely on a static roadmap alone. The conversation is less about having the perfect plan and more about staying clear on the destination while sensing, adjusting, and creating the conditions for people to perform as the path evolves. This episode aims to examine the tension between delivering a bold vision for the future enterprise, whilst simultaneously meeting the demands of business as usual. Or, phrased otherwise, how do we re-build the locomotive without taking it off the tracks?  

Meet Katie Frey

As President and Chief Operating Officer of TiER1 Performance, Katie Frey has extensive consulting experience in organizational development, strategic planning, operations, business transformation, and culture. Katie has worked with national and global organizations across industries, helping leaders improve organizational performance, navigate M&A integration, and achieve meaningful business outcomes. Known for her systems-thinking and people-centered approach, she helps leaders align strategy, culture, and execution to drive sustainable results. 

Outside the realm of business transformation, Katie is an adrenaline junkie who loves to dance and spend time with her family.