SAP, NEURA Robotics & NVIDIA partner to make physical AI a reality

SAP is collaborating with NEURA Robotics and NVIDIA to bring “physical artificial intelligence (AI)” to life for businesses.

By combining SAP’s business process intelligence, NEURA’s cognitive robots and NVIDIA’s Omniverse Platform, the firms aim to create a new class of autonomous physical agents that connect enterprise systems to real-world action.

The collaboration reflects a bold step by turning digital intelligence into autonomous execution at the edge, guided by business context and enterprise processes.

“We’re now entering the era where software intelligence meets robotic autonomy, and businesses can drive efficiency, safety and adaptability not only in digital processes, but also on the warehouse floor, in logistics hubs and across industrial operations,” SAP wrote.

Converging intelligence, simulation and execution

The fusion of business AI, simulation technology and cognitive robotics is unlocking a new frontier, empowering enterprises to confidently extend automation beyond digital workflows into the physical world.

This next evolution of enterprise automation requires more than just robotics or AI in isolation – it’s about orchestrating data, reasoning and motion end-to-end, according to SAP.

SAP, NVIDIA and NEURA Robotics have formed a “tight integration” loop of continuous learning where each real-world action generates feedback to retrain and improve the performance of both agents and robots.

• SAP’s Joule Agents, underpinned by SAP Business AI, serve as the cognitive layer, understanding enterprise context and directing workflows.
• Mega NVIDIA Omniverse Blueprint enables teams to simulate and refine agent behavior in complex, realistic operational scenarios, before deployment.
• NEURA’s cognitive robots then execute these tasks in the real world, with the ability to perceive, decide and adapt as environments shift.

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A shared vision for transformation

Each partner in this collaboration brings a unique capability. By shaping this new category of physical AI agents, SAP, NVIDI and NEURA Robotics aim to enable businesses to reimagine what’s possible by creating a future where AI doesn’t just make decisions but also brings them to life.

“We are proud to bring the power of our cognitive robots into the partnership with SAP and to jointly take the next step towards automating real-world tasks,” said David Reger, CEO of NEURA Robotics. “Together, we are redefining what is possible and creating solutions that truly serve humans and transform industries.”

With the Mega NVIDIA Omniverse Blueprint, enterprises can test and validate mixed robot fleets at scale, bridging the gap between digital simulation and reliable physical-world implementation, added Mike Geyer, head of digital twins at NVIDIA.

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