Celonis leads “Free the Process” movement at WEF Davos 2026

PEX Network’s key takeaways:

• At the World Economic Forum (WEF) Annual Meeting 2026, Celonis will outline how process intelligence and an open ecosystem enables organizations to drive value from artificial intelligence (AI).
• Celonis is championing the “Free the Process” movement at WEF Davos 2026.
• “We must free our processes so organizations can collaborate around shared outcomes that help us all thrive.”

Process intelligence leader Celonis announced its participation in the WEF Annual Meeting 2026. Under the event’s theme “A Spirit of Dialogue,” Celonis leaders including co-founder and co-CEO Bastian Nominacher and president Carsten Thoma will discuss what’s needed to make the critical shift from AI experimentation to responsible AI implementation and meaningful return on AI investment.

At WEF 2026, Celonis will outline how an open ecosystem enables organizations to ‘free the process’ from rigid systems and vendor-locked silos, so that teams can collaborate, companies and governments can transform their processes, and AI can finally deliver on its true potential, the company stated.

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What is WEF Davos 2026?

WEF Davos 2026 is the 56th annual meeting of the WEF, held in Davos-Klosters, Switzerland, from January 19 to January 23 2026. The meeting convenes nearly 3,000 global leaders from business, government, and civil society.

Celonis champions process intelligence at WEF Davos 2026

In an AI-driven world, processes are the engine of enterprise value, and process intelligence is the essential foundation for AI, giving it the cross-system context needed to drive real growth, according to a press release.

Celonis contributes to the global dialogue by providing the technology foundation to:

• Free the process: Using the Process Intelligence Graph to create a system-agnostic digital twin that allows AI to function effectively across departmental and even organizational boundaries.
• Orchestrate outcomes: Moving beyond task automation to coordinate people, systems, and AI agents across complex value chains.
• Deliver value: Leveraging a platform that has helped customers realize more than US$9 billion to date, turning operational efficiency into tangible economic growth.

“We are seeing a growing challenge where AI is ready to work, but closed systems hamper its performance, smother innovation, and undermine trust,” said Thoma. “We cannot solve the world’s most pressing challenges with siloed intelligence. We are at Davos to deliver a clear message: meaningful return on AI requires openness. We must free our processes so organizations can collaborate around shared outcomes that help us all thrive.”

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Process intelligence to rescue failed AI projects in 2026

Process intelligence will rescue 30 percent of failed AI projects in 2026, according to Forrester. The research giant recently released its predictions for the next frontier of automation, highlighting process intelligence as a key factor in successful AI adoption.

The race to cognitive automation is well underway, Forrester wrote on Forbes. “For years, deterministic automation has been the backbone of reliability and compliance. While this paradigm still matters, it no longer defines the frontier. The growth of agentic AI has shifted the goalposts from task execution to contextual reasoning and adaptive decision-making.”

Process intelligence sits at an inflection point in this evolution with immense potential to provide agents with contextual awareness and process grounding, Forrester added.

All Access: Future of BPM 2026

You asked, and we listened. Business process management (BPM) remains the cornerstone technology for driving organizational transformation, according to the survey results featured in the latest PEX Report. As we look toward 2026 and beyond, generative AI, agentic AI, and intelligent process orchestration are redefining how processes are designed, executed, and optimized. BPM is your key to adapting swiftly and effectively in this new era.

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