Big Data, Big Opportunities - Session from PEX Week Europe

Big Data is in the news alot these days as the information becoming available to organisations threatens to overwhelm their ability to analyse and act upon the information at hand. In most cases, this topic is discussed just as an update to the subject of Enterprise Data Warehouses and the historical analysis of data, but actually the changes brought about will be more much more profound and far-reaching. The volume, velocity and diversity of information flooding the organisation gives new opportunities for improving business processes and increasing customer intimacy that will demand a fundamental reappraisal of some aspects of every business. In this video, recorded during PEX Week Europe, Software AG's Andy Jones details the key opportunities of Big Data, outlines where innovative technologies are being deployed to make use of large volumes of live data to deliver new or improved capabilities in customer engagement, operational decision making and process execution.