Big Data or Big Hype? How One Company is Actually Putting Big Data to Work



Diana Davis
08/28/2012

A lot of companies – especially software vendors - are talking about the potential of big data. Proponents says that analysing big data sets can help businesses derive competitive insight that might give you that critical edge on competitors. But is it all hype or is it something that all companies can make use of? Online European betting exchange Betfair is one company that has already put a big data strategy in place, mining vast quantities of transactional information from its websi...
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