"Stop rearranging the deck chairs on the Titanic!"

When your boat is sinking you don't focus on tidying up your ship. It's all hands on deck to plug the hole or abandon ship to safe your life.

And in this PEX Week USA keynote address, researcher and consultant Brad Power, says this analogy is becoming all the more relevant for continuous improvement. The cause? Market pressures and fast-moving digital innovators turn the rules of established industries upside down. You need to know when to "tune the performance engine" and when it's time to completely reinvent yourself.
Here's why and what you need to think about..