How a simple text can save thousands of lives

A little technology combined thoughtfully with process can go a long way. Especially if they’re being used as weapons against one of the scourges of mankind….malaria. In this interview, Jonathan Campbell, Enterprise Partner Manager at Vodafone, explains how his company worked on the World Health Organization’s Roll Back Malaria project – in conjunction with other partners - and how sometimes the simplest solutions have the most impact.

Editor’s note: read a transcript of this video interview here.