Interview with William Kimbrell of Blue Ocean Strategy

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Blake Landau

In this Profit through Process podcast for Six Sigma IQ, Blake Landau speaks with Bill Kimbrell, a self-proclaimed "bluegrass businessman," about the business phenomenon Blue Ocean Strategy (BOS). Kimbrell explains how BOS fosters innovation and creates a new, uncontested marketspace; and he provides compelling case study examples, including [yellow tail] wine and Cirque Du Soleil, to prove the power of this methodology.

Kimbrell is CEO of Kimbrell & Associates, Inc. as well as a qualified strategist/practitioner of the Blue Ocean Strategy Network. He will be a keynote speaker at the IQPC Lean Six Sigma and Process Improvement Summit in January 2009.