3 ways retailers can better analyse social media and benefit from text data analytics

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Andrea Charles

Technological advancements have led to an explosion of data that can offer retailers intriguing new insights about their customers to drive a revolution in customer experience and competitive advantage. But are you surfing the data wave or drowning in it?

Rufus Weston, Insight Director, HarperCollins Publishers shares his strategic outlook for social media and text analytics in retail. Weston also shares his insights on why so many companies get social media wrong and the advantages and limitations of social media and text analytics. Finally, Weston reveals his top 3 tips on how to analyse and benefit from social media and text data and looks at further directions for smart data in retail.