The Premier League accelerates digital transformation with new fan-facing platforms & Microsoft partnership

The English Premier League is accelerating its digital transformation strategy with the launch of a new mobile app and website designed to deliver a personalized and engaging experience for fans around the world.

The new digital products provide enhanced features and in-depth personalization based on the clubs, players and matches that matter most to each individual fan. They are designed to act as a gateway to official club and broadcaster platforms and help create a more seamless experience for fans, according to the announcement.

To support this ongoing transformation, the Premier League has entered into a new five-year strategic partnership with Microsoft, with the tech giant becoming its official cloud and artificial intelligence (AI) partner.

The Premier League accelerates digital transformation

“We are really excited to launch a more personalized digital experience that reflects the scale, ambition and global reach of the Premier League,” said Richard Masters, chief executive at the Premier League. “These new digital products have been designed to enhance how we serve and engage with our fans around the world and reflect our ongoing commitment to innovation. We look forward to continuing to evolve these platforms in the years to come to meet the ever-changing needs of our global fans.”

New and improved features to be launched for the upcoming Premier League season include:

• Matchday Live
• Matchday stories
• myPremierLeague
• The Premier League Companion
• Discover clubs
• Fantasy Premier League
• Premier League Radio
• Explore the Premier League
• Interact and Engage

Register for All Access: AI in Business Transformation 2025!

Microsoft becomes the Premier League’s official cloud and AI partner

Microsoft has become the official cloud and AI partner for the Premier League’s digital platforms, modernizing the league’s digital infrastructure, broadcast match analysis and organizational operations.

The partnership marks one of the most significant technology transformations in the league’s history, anchored around four key areas: fan engagement, match insights and analysis, cloud transformation and organizational productivity. Together, Microsoft and the Premier League aim to build one of global sport’s most advanced and secure media, data and AI platforms.

“We are delighted to welcome Microsoft as a partner of the Premier League,” said Masters. This partnership will help the Premier League engage with fans in new ways – from personalized content to real-time match insights, he added.

“We are pleased to partner with the Premier League to bring innovative and interactive experiences to football fans around the world,” said Judson Althoff, EVP and chief commercial officer at Microsoft. “By leveraging our secure cloud and AI technologies – including Azure AI Foundry Services with Azure OpenAI, Microsoft 365 Copilot and Dynamics 365 – we will transform how football is experienced, delivered and managed on and off the field.”

All Access: Change Management or Business Transformation 2025

All Access: Change Management or Business Transformation 2025 from PEX Network will help professionals get an understanding of the latest developments in change management, including how to overcome resistance to change, how to create a culture of change, and how to measure the success of change initiatives.

Register Now