Root Beer and Process Change

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Jeff Cole

Root beer
What does root beer have to do with driving successful process change?    A lot as it turns out! When I was a kid, it was always a treat to go to the local A&W Root Beer drive-in for a frosty mug along with a hot dog. A&W started in the US and Canada in the early 1900’s and was named after founding partners Roy Allen and Frank Wright.     Originally you could only get the brew at their stands but in the 1970s it hit grocery stores (although nothi...
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