CRM = Customer Rejection Management
Every major organization has some form of customer call center. You may have renamed yours “contact center.” They are manned by staff that are trained, tooled-up with technology and incentivized to support customers. The center is critical because it drives long term sales and protects repeat revenue. It may even be considered a “profit center.”Customer StrategyBut your customers are calling you less, and only when they really have to. I would suggest that CRM stands for “customer rejection mana...
TO READ THE FULL STORY
Please note: That all fields marked with an asterisk (*) are required.