Process intelligence vendor ARIS rebrands as agentic AI platform leader

PEX Network’s key takeaways:

• ARIS announced a comprehensive company-wide rebrand to become a next-gen agentic artificial intelligence (AI) platform leader.
• The ARIS global rebrand includes updated visual identity, messaging, and positioning across all touchpoints.
• “This rebrand marks a defining moment for ARIS,” said Tom Pressley, chief marketing officer at ARIS.

Process intelligence vendor ARIS announced a comprehensive company-wide rebrand to become a next-gen agentic AI platform leader.

At the core of this evolution is a renewed focus on agentic AI–enabled solutions – giving enterprises a trusted foundation that aligns business intent, process logic, and autonomous execution.

The brand transformation aims to elevate ARIS beyond process intelligence and position it as the platform that enables AI-driven agents to operate with transparency, control, and deep business context across all disciplines.

Last week, ARIS appointed Guillaume Bacuvier as its new CEO to lead the firm’s transition from a market leader in process intelligence to a foundational platform for enterprise-grade agentic AI adoption and governance.

Join the PEX Network community

Don't miss any news, updates or insider tips from PEX Network by getting them delivered to your inbox. Sign up to our newsletter and join our community of experts. 

Learn More

ARIS announces global rebrand

The ARIS global rebrand includes updated visual identity, messaging, and positioning across all touchpoints, including a new corporate website. ARIS hopes to reinforce its industry recognition as a leader in process intelligence and process mining, and set it up for its next phase of growth, stated a press release.

“This rebrand marks a defining moment for ARIS,” said Tom Pressley, chief marketing officer at ARIS. “We are evolving our company identity to reflect our strategic vision – to be the trusted platform that enables enterprises to harness the power of agentic AI responsibly and with control.”

The new brand articulates a broader purpose and value beyond traditional process intelligence – one that anchors AI autonomy in process logic, governance, and real business outcomes, Pressley added. “Together with our new CEO and leadership team, we are well positioned to accelerate growth, expand into new markets, and help customers innovate smarter and faster.”

Register for All Access: AI in PEX 2026!

From process intelligence to agentic AI

As enterprises adopt increasingly autonomous systems, they face new challenges around compliance, control, and trust. AI agents on their own lack the business logic to understand the companies and processes they are meant to automate.

ARIS is “uniquely positioned” to address these challenges by serving as a deployment, monitoring, and governance layer that ensures AI-driven agents operate within defined business processes, regulatory requirements, and enterprise guardrails.

“ARIS’ decades-deep understanding of business processes provides a unique platform to enable agentic AI responsibly at scale,” said Bacuvier. “I am excited to work with the ARIS team to build on this foundation and deliver sustained value for customers in the years ahead.”

All Access: Future of BPM 2026

You asked, and we listened. Business process management (BPM) remains the cornerstone technology for driving organizational transformation, according to the survey results featured in the latest PEX Report. As we look toward 2026 and beyond, generative AI, agentic AI, and intelligent process orchestration are redefining how processes are designed, executed, and optimized. BPM is your key to adapting swiftly and effectively in this new era.

PEX Network is bringing together industry leaders, technology innovators, and thought leaders to answer your biggest questions and explore the advancements reshaping business today. And you're invited. Register for free to save your spot now! 

Register Now