Mercedes-Benz accelerates AI-driven transformation

Mercedes-Benz Group AG, one of the world’s most iconic automotive brands, showcased the success of its artificial intelligence (AI) driven transformation at Celosphere 2025.

Using the Celonis Process Intelligence Platform, the automaker has achieved strong results including improved on-time delivery and enhanced decision-making.

Enterprise AI, powered by process intelligence, has become central to how Mercedes-Benz orchestrates production, adapts to market shifts, and sustains its brand promise of quality and excellence, the firm revealed at Celonis’ global user conference.

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Mercedes-Benz uses AI-driven transformation to tackle a major challenge

Mercedes-Benz prioritizes tackling a major challenge: ensuring precision and efficiency within one of the world’s most complex manufacturing networks that encompasses millions of parts, suppliers, and processes.

With the Celonis Process Intelligence Platform, the company unifies data from all major production and logistics systems, strengthening the Mercedes-Benz MO360 platform and providing full visibility into every order, part, and process, stated a press release.

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Mercedes-Benz uses Celonis across the company’s critical operations:

• Order-to-delivery: AI copilots forecast delivery timelines, optimize sequencing, and reduce delays.
• Aftersales: Process intelligence identifies bottlenecks in service parts logistics, ensuring faster response to customer needs.
• Quality management: AI-driven anomaly detection pinpoints deviations before they affect production quality.

The power of data transparency

“Full data transparency across our production network and the supply chain allows us to empower our teams to act with greater speed and precision,” said Dr. Jörg Burzer, member of the board of management of Mercedes-Benz Group AG. “This enables Mercedes-Benz to anticipate change, respond quickly to market dynamics, and harness the power of AI.”

With hundreds of active users and adoption growing across the organization, Celonis has become a key enabler of digital transformation at Mercedes-Benz, helping the firm scale data-driven decision-making across every function, he added.

“Mercedes-Benz is demonstrating how process intelligence makes enterprise AI work,” said Bastian Nominacher, co-CEO and co-founder of Celonis. “With Celonis, they’ve created the optimal conditions for AI to drive real outcomes, from smarter decisions to faster delivery, turning visibility into action.”

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