KPMG enhances key operations with expanded Agentforce investment

KPMG has expanded its investment in Agentforce, the agentic layer of Salesforce’s digital labor platform, to enhance key operations across the organization.

KPMG is deploying Agentforce to its professionals to optimize go-to-market efforts. The interactive agents enable teams to automate research, streamline meeting preparation, and summarize key insights to strengthen key discussions at every touch point in the client relationship, according to the announcement.

This allows KPMG professionals to focus on enhancing the client experience and accelerating client interactions to identify and act quickly on market insights.

KPMG also is also working with Braven, a non-profit organization that empowers college students with the skills to develop an artificial intelligence (AI) agent using Agentforce to streamline volunteer matching.

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KPMG is putting AI into the hands of professionals

KPMG rigorously vetted Agentforce against its Trusted AI Framework, empowering the firm and its clients to adopt the technology with confidence, stated a press release. It is building Agentforce accelerators across industries such as healthcare, life sciences, financial services, and technology to enable clients to deploy agents faster.

The industry-aligned AI agents help maximize value with prioritization on regulations and industry-specific, scalable roadmaps.

“Leveraging our ‘client zero’ experience, we are putting AI directly into the hands of our professionals to translate insights into powerful, co-developed solutions for our clients,” said KPMG principal Matthew Fidler, the firm’s Salesforce platform leader. “By embedding AI and AI agents across our operations and applying our Trusted AI framework, we enable our teams to focus on high-value analytical work that drives creativity and growth. This is the true power of our 360-relationship model, deeply embedding AI to benefit all aspects of our work with clients globally.”

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KPMG’s shift toward becoming an agentic enterprise

With Agentforce, KPMG is making a meaningful shift toward becoming an agentic enterprise, said Sanjna Parulekar, SVP of product marketing at Salesforce. “KPMG is using AI agents to automate repetitive, time-consuming tasks that slow teams down, allowing its employees to focus on more strategic work. This approach is helping the organization move faster, ultimately driving measurable business impact.”

The new Agentforce deployment follows KPMG’s recent launch of Workbench, a global AI platform designed for interoperable agent-to-agent communication. Workbench integrates AI capabilities from Salesforce and other leading platforms that allow clients to select the AI model or agent for the right task.

Last week, Salesforce announced a definitive agreement to acquire process intelligence firm Apromore. The acquisition will bring Apromore’s deep domain expertise in process optimization directly into the Salesforce platform.

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