Fred. Olsen Cruise Lines unveils “world’s largest” AI digital twin

PEX Network’s key takeaways:

• Fred. Olsen Cruise Lines unveiled the “world’s largest” artificial intelligence (AI) digital twin of a single object – a cruise ship created by nmatic.ai.
• Campaign fuses human-led creative disciplines including live action, CGI, and photography with generative AI.
• The digital twin opens up new possibilities, enabling the cruise ship to be reused and modeled across different destinations.

Fred. Olsen Cruise Lines has unveiled the “world’s largest” AI digital twin of a single object, part of an industry-first, multi-platform digital advertising campaign created using hybrid AI.

The campaign sets a “new benchmark for innovation” in the travel and cruise industry by fusing human-led creative disciplines including live action, CGI, and photography with generative AI, the firm said.

Hybrid AI has the potential to produce content both significantly faster and significantly more cost-effectively than traditional methods where AI is used to complement creative processes rather than replace them, stated a press release. Dependent on the use case and the blend of traditional and AI methodologies, this can deliver work up to five times faster while also driving savings of up to 70 percent.

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Fred. Olsen Cruise Lines unveils AI digital twin

The new campaign debuts the world’s largest AI digital twin for a single object – a Fred. Olsen cruise ship, created by nmatic.ai. It premiered in a television commercial broadcast during prime time on Christmas Day on ITV1 and will air on national television until the end of February 2026.

The digital twin opens up new possibilities, enabling the cruise ship to be reused and modeled across different destinations from the Arctic Ocean to the Caribbean, supporting more flexible planning and cost-effective campaigns in the future.

“Our aim with this campaign was simple, to bring to life the distinctive feeling our guests associate with sailing with Fred. Olsen,” commented Holly Goddard, head of brand at Fred. Olsen Cruise Lines. “By combining thoughtful storytelling with new creative technologies, we’ve been able to explore fresh ways of bringing that feeling to life, while staying true to who we are as a brand. It reflects the many elements that come together to create a Fred. Olsen cruise, and celebrates the feeling that keeps our guests coming back.”

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The potential of hybrid AI

Digital twin technology can be a powerful enterprise-wide tool for organizations wanting to achieve business transformation. Digital twins are critical to digital transformation initiatives across a range of industries, from manufacturing and logistics, to healthcare and financial services.

Hybrid AI empowers small and medium sized enterprises (SMEs) to compete in entertainment and marketing in new ways.

“It was a real pleasure to produce this work with hybrid AI workflows,” said Nick Price, founder and CEO of nmatic.ai. “Our aim was to use the right tool for the right part of the shoot, and our approach sees live action, CGI, and AI interwoven subtly throughout the films and the stills. For us, this demonstrates that generative AI has a powerful role to play in larger productions, where it complements and facilitates, but doesn’t seek to replace. This is the future of production.”

Image credit: nmatic.ai

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