CMG Financial streamlines critical workflows with generative AI process automation

Leading US mortgage lender CMG Financial is streamlining critical workflows with generative artificial intelligence (AI) process automation.

The firm has selected Fisent BizAI by Fisent Technologies to accelerate mortgage loan processing and drive significant operational improvements, according to the announcement.

The decision to select Fisent reflects CMG Financial’s proactive approach to testing leading-edge, generative AI-powered technology to enhance efficiency and borrower experience, a press release stated.

CMG Financial is a well-capitalized mortgage lender founded in 1993 that makes its products and services available to the market through three distinct origination channels: retail lending, wholesale lending and correspondent lending.

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Unstructured data hampers operational efficiency

In the mortgage industry, large volumes of unstructured data pose major obstacles to operational efficiency. Complex loan agreements and reliance on manual processes often create bottlenecks that slow down approval timelines.

Additionally, skilled underwriters are frequently tied up with routine data extraction tasks, reducing the time they can devote to higher-value activities like loan decision-making and building client relationships.

CMG Financial sought a solution that could seamlessly interpret and transform the vast array of documents it handles daily, commented Mark Hansen, SVP, product.

“Fisent’s BizAI platform has proven its ability to rapidly understand and process diverse document formats, immediately delivering actionable data back to us. This automation empowers CMG Financial to enhance efficiency and make better, data-driven decisions with unprecedented speed.”

CMG Financial is committed to applying technologies that create competitive advantage and enhance client and employee experiences, said Paul Akinmade, chief strategy officer. “Fisent is helping us establish efficiencies in mortgage processing workflows that drive down our cost to produce.”

Fisent’s work with CMG Financial showcases the benefits of harnessing large language models (LLMs) to eliminate manual steps in the mortgage industry with the vendor continuing to explore where it can similarly advance other areas of operations, added Adrian Murray, founder and CEO of Fisent.

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The rise of generative AI in business transformation

Generative AI is powering a new era of business transformation. The PEX Report 2025/26 found that almost two-thirds (63 percent) of surveyed organizations use generative AI to support transformation, with 58 percent planning to increase investment in generative AI over the next 12 months.

That said, businesses still face significant challenges when it comes to successfully implementing AI tools. Data quality and availability are the biggest barriers to AI adoption, cited by 52 percent of respondents. The next most prevalent hurdles are lack of internal expertise (49 percent), regulatory or legal concerns (31 percent) and resistance to change (30 percent).

Less than half of respondents rate their organization’s ability to drive tangible value from AI adoption as either “very high” or “high” (20 percent and 26 percent, respectively).

A separate study recently found that more than a third of businesses are adopting process intelligence to overcome generative AI challenges. 

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