Air France-KLM builds generative AI factory to revolutionize operations & drive business transformation

French-Dutch airline group, Air France-KLM, is partnering with Accenture and Google Cloud to launch a dedicated generative artificial intelligence (AI) factory designed to revolutionize operations and drive business transformation.

The cloud-based framework provides the technological infrastructure and strategic foundation to scale generative AI across the group, accelerating the identification of high-value use cases and enabling more efficient delivery, according to the announcement.

It allows Air France-KLM to develop, test and manage a tailored catalog of pre-evaluated generative AI, agentic AI and machine learning models, specifically targeting business areas with the highest potential for transformational impact and measurable returns.

Turning real-world challenges into practical generative AI solutions

In collaboration with Accenture, Air France-KLM has established a generative AI project factory on Google Cloud, designed to support agentic AI capabilities. This robust infrastructure enables the airline group to scale execution with standardized tools and methodologies and bring together the necessary expertise to design, test and operationalize AI applications across its operations, stated a press release.

By streamlining the shift from experimentation to enterprise deployment, the AI factory has shortened development cycles by more than 35 percent. The initiative is already delivering measurable benefits in key areas such as ground operations, engineering and maintenance and customer service.

To drive ongoing innovation, Air France-KLM and Accenture established a structured process that helps employees turn real-world challenges into practical generative AI solutions. It starts with identifying a problem, then moves quickly through design, prototyping, testing and finally scaling successful ideas across the business.

A standout example was the co-hosted GenAI Days, where teams learned to use the gen AI factory tools through real use cases, resulting in concrete ideas to cut costs and grow revenue.

“Leveraging (gen) AI is more than technical innovation – it drives a fundamental business transformation,” said Julie Pozzi, head of data and AI at Air France-KLM. “Thanks to Accenture and Google Cloud, we aim at leveraging generative AI to reinvent the operational backbone of the airline industry. This collaboration will empower us to anticipate and respond to the evolving travel landscape, delivering a truly personalized and transformative experience for every passenger and every operation.”

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Revolutionizing operations and driving business transformation

The collaboration demonstrates how investing in a robust cloud-powered digital core strengthens organizational resilience and agility, said Sabine Bechelani, managing director for travel and client account lead at Accenture. “By simplifying complex processes, it positions Air France-KLM to drive competitiveness in an environment of rapid digital acceleration.”

By leveraging generative AI, the firms are not only simplifying the journey for customers but also unlocking significant business value, Bechelani added. “It’s a powerful example of how technology can drive both operational excellence and strategic differentiation.”

Air France-KLM and Accenture are demonstrating their capacity to imagine and redesign the future of the travel industry with generative AI, commented Isabelle Fraine, managing director of Google Cloud France. “We are thrilled to be part of this journey and to bring the best of our cloud and AI technology and expertise to accelerate this business transformation, enhance the group’s operations and foster the creation of new experiences for travelers.”

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