The Fear Factor and Change

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Jeff Cole

One of the greatest drivers of immediate change in humans is fear.  Sure, we have evolved since the caveman, but that ancient core part of our brain is still embedded in us – we are still genetically wired to respond to fear. Our brains drive measureable chemical and physical changes in us when our fear reaches certain trigger thresholds. You have heard of the fight or flight response – a physical and mental reaction triggered by fear.Fear certainly resides on a spectrum and a...
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