3 Top Mistakes in Ignoring Emotions during Process Change and How to Avoid Them

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Jeff Cole

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If you want to understand the power of emotions driving action, look no further than the stock market. Some authors say that three emotions drive short-term market movements -  Greed, Fear, and Uncertainty.   As the DOW recently raced toward 20,000, greed took over as people piled on to grab a ticket on that rocket.   But when a Fed announcement came out, Fear emerged and the DOW took a dive.  Sometimes it moves sideways – people are uncertain and confused...
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