Podcast: Peter Evans LEGO

Which company is the world's biggest producer of tyres? Which company's products from 1958 will work perfectly with products produced this morning? And is there anything more painful than standing on one of their products in bare feet?

LEGO is one of the world's largest manufacturers of toys and, as this week's podcast guest Peter Evans says, is a company that 'makes people smile.' 

'I think we have a mission, which is to create the builders of tomorrow. We mean that absolutely. So it's something that's ingrained in us, which is that a toy is one of the most important educational objects that you can possibly have, and by using play, and by using the creativity, or by accessing the creativity of our kids and all of those people, then we build not only people who love Lego, but we build better people.'