Why Do Businesses Exist? The Reasons According to Peter Drucker



Diana Davis
01/14/2011

What is the point of a business? The answer to that was relatively straightforward for Dr. Peter Drucker, a hugely influential theorist, professor, consultant and social scientist: businesses exist to create a customer. Departing from that simple principle Dr. Drucker's works spanned decades of major demographic, technological and economic change. In this Profit through Process podcast, Dr. Robert Swaim, a colleague and personal friend of Drucker’s for nearly thirty years and author of...
TO READ THE FULL STORY