How To Predict Innovation Failure
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What if you could look into a crystal ball and find out which innovations are likely to succeed and which are likely to fail? We can, according to author Michael Raynor, who co-wrote The Innovator’s Solution with Clayton Christensen. Raynor says that a theory he’s developed around disruptive innovation – the process by which a product or service begins at the bottom of a market and then moves ‘up market’ to displace established competitors - can help more accurate...
