How To Predict Innovation Failure
Add bookmarkHow To Predict Innovation Failure
Add bookmarkWhat if you could look into a crystal ball and find out which innovations are likely to succeed and which are likely to fail? We can, according to author Michael Raynor, who co-wrote The Innovator’s Solution with Clayton Christensen. Raynor says that a theory he’s developed around disruptive innovation – the process by which a product or service begins at the bottom of a market and then moves ‘up market’ to displace established competitors - can help more accurately predict which innovations will succeed and which will not.
In this PEX Network interview, Raynor explains some of the insight shared in his new book (coming out early next month) The Innovator’s Manifesto: Deliberate Disruption for Transformational Growth, discusses the implications for businesses, and makes recommendations on how companies should approach innovation.
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