Get in the Game! How metaphors can hide business risks
Add bookmarkGet in the Game! How metaphors can hide business risks
Add bookmarkHow do you ensure that you’re not busy perfecting the typewriter when your competitors have the latest Apple i-gadget up their sleeve? In this Profit through Process podcast, PexNetwork speaks to Charles Faulkner, Author and neuro-linguistic practitioner, who says that it comes down to learning to see the risks – and opportunities - that exist outside our normal frame of reference. He's says that understanding how language and the metaphors used to describe a situation create a conceptual frame of reference through which a company and the executives within it understand their world.
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