Innovation Is a Process: 7 Ways to Unleash It in a Big Company
Traditional wisdom says that big companies – complex and encumbered by shareholders, legacy IT systems, and outdated processes - are slow moving and not very innovative. Meanwhile, start ups and smaller competitors are nimble and able to outpace their sluggish rivals. That version of reality is, in many ways, borne out by recent corporate history with examples such as Blockbuster losing out to Netflix, or Apple’s iPhone swallowing up any demand for RIM’s Blackberries.Indeed, most larg...
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