Driving Business Growth Through the Practice of Creative Imitation: Part II




There are two ways to imitate the innovations of others—namely; (1) developing a "me-too” or copycat offering to compete directly against the originator's innovation and; (2) launching a creative imitation of a rival's success.The difference between a "copycat” and "creative imitation" strategy is straightforward.A "me-too" offering is a direct near-duplicate of the original; a "creative imitation" offering attempts to make significant improvements and add a set of value-added services not found...
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