Creativity Versus Innovation
It's true: Many confuse the process of getting ideas with the agonizing realities of putting them to work.Lack of creativity is not the problem in most organizations. Great ideas almost always abound.The real problem is converting an idea, which is just a good intention, into operational reality.Indeed, a powerful new idea can kick around unused in a company for years, not because its merits are not recognized but because nobody has assumed or been assigned the responsibility for “running with i...
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