What If Managers Thought More Like Designers?




The way we run organizations isn’t working. Companies (and their managers) are failing us in every conceivable way. They leave workers uninspired and disengaged (according to Gallup, just 13% of the world’s workforce is engaged at work).They’re wasting time (according to the Deloitte Center for the Edge, productivity at American companies steadily declined since 1965). And they turn out mediocre products that fail to address real customer needs (according to the Havas Media Lab, most people woul...
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