Think You Know What Your Customer Wants? Think Again




Peter F. Drucker, in his book Managing for Results, pointed out: “What the people in the business think they know about customers and market is more likely to be wrong than right.” So he suggested this remedy: “Only by asking the customer, by watching him, by trying to understand his behavior can one find out who he is, what he does, how he buys, how he uses what he buys, what he expects, what he values, and so on.” Stated differently, there's much confusion with respect to what a comp...
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