Best Practices for Retail Promotions Fund Management
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Smarter consumers are demanding smarter retailers. Customers are increasingly intolerant of waste and inefficiency and are more and more vocal about their discontent. Leading retailers are developing a better understanding of customers. Through anticipating customer behavior and driving loyalty, or adapting their sourcing and procurement based on demand, retailers are creating smarter processes so they can market, sell and fulfill products in the right places at the right time.
This whitepaper looks how the effective use of promotion funds - i.e. the cash allowances provided by the product supplier or manufacturer to be used for retail promotions - can be a powerful way to improve customer retention and boost sales. Download this whitepaper to understand the common pitfalls that plague the retail promotions fund management process and learn 5 best practices to improve it.
If you find this whitepaper interesting, you may also wish to sign up for the on demand webinar presented by the author of this whitepaper 5 Best Practices for Improving the Promotions Fund Management Process in Retail where he explores the ideas in this whitepaper in further detail.