Grabbing executive attention and getting a grip on data: IBM's Douglas Coombs talks BPM and Big Data

Business Process Management (BPM) doesn’t seem to have grabbed the attention of executives over the last decade in quite the way that perhaps many in the industry expected. Will it ever be seen as strategically important?

BPM professionals get better at articulating the value of BPM and how it links up with the strategic goals of the organization, says Douglas Coombs, Business Process Management Lead Consultant at IBM. In this video interview, recorded during PEX Week Europe, Coombs discusses practical steps BPM professionals can take to communicate the importance of BPM to the business and how to tackle the growing complexity of data in organizations.