How to Win in New Markets (Hint: Change What You're Doing)



Diana Davis
06/22/2011

New markets require a new way of doing business, says Stephen Wunker, founder of New Markets Advisors and author of a new book out this month called Capturing New Markets. In this Process Perspectives podcast, Wunker argues that capturing new markets requires a different approach than winning in established ones how companies need to adopt a flexible approach because of the rapidity of change, and cautions against the "cutting and pasting" of business and operating models into new markets....
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