Mind the gap between strategy and execution
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Vision? Check. Mission statement? Check. Execution...er, well at least we've got the strategy. It's a failing common to many businesses: company slogans and strategies cooked up in the boardroom fail to translate into real results. So just how should you align strategy with execution to achieve the objectives you've set out? Laura Mooney, Vice President, Corporate Communications at solutions provider Metastorm, says that it comes down to involving the right people and choosing the right metric...
