Edda Blumenstein Ph.D. discusses big data and transformational change [Podcast]

Edda Blumenstein researcher at Leeds University offers insight into how business can make more educated decisions when it comes to preparing for the future

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Seth Adler

Edda Blumenstein is a Ph.D. researcher at Leeds University. In this episode, Edda zeroes in on big data’s role in the transformational process. Today’s buyers expect an experience and a relationship from the brands they choose to do business with. Edda explains why businesses need to implement educated decision making in order to stay competitive prepare for an unpredictable future.

“ To identify how honest retailers are supposed to survive in this dynamic environment that is constantly changing at a speed never seen before. I'm looking at how they can actually develop capabilities to do that.”