Pure Fishing nets deal to automate processes & drive operational efficiency

Pure Fishing is partnering with Hyperscience to automate processes and drive operational efficiency

Pure Fishing, a global leader in the supply of fishing equipment, has selected the Hyperscience Hypercell Platform to automate and streamline its invoice processing operations across its global finance function.

Using advanced machine learning and vision-language models, the Hyperscience Platform automatically classifies, extracts, and validates information from complex invoices, even those with variable layouts or poor image quality.

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Pure Fishing automates processes & drives operational efficiency

As one of the world’s largest fishing tackle and outdoor recreation companies, Pure Fishing manages a high volume of supplier invoices globally each month, spanning multiple regions, vendors, and formats.

By adopting Hyperscience’s industry-leading intelligent document processing (IDP) solution, the company aims to significantly reduce processing costs, compress cycle times, improve accuracy and reduce fraud risk, and give finance real-time visibility to improve cash flow, according to a press release.

“At Pure Fishing, we’re always looking for innovative ways to make our operations more efficient and scalable,” said Robert Peak, COO and CFO at Pure Fishing. “This is a major step forward in our broader digital transformation journey. Hyperscience’s intelligent automation technology allows us to process invoices faster, with greater accuracy, and seamlessly integrates with our existing downstream systems.”

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Turning manual processes into intelligent, data-driven systems

The Hyperscience system feeds clean, structured data directly into downstream financial systems, helping Pure Fishing achieve higher straight-through processing rates, faster turnaround times, and measurable cost savings.

“Documents are still an integral part of every business, especially in retail, where invoices, purchase orders, and vendor communications drive daily operations. Yet, manual paperwork processing continues to slow teams down, create backlogs, and hinder efficiency in today’s artificial intelligence (AI) driven world,” said Andrew Joiner, CEO of Hyperscience.

Pure Fishing is leading the way in digital transformation by recognizing that true AI-driven innovation begins in the back office, he added.

“By adopting the Hyperscience Hypercell platform to automate critical workflows like invoice processing, Pure Fishing is turning manual processes into intelligent, data-driven systems that scale globally. Their visionary approach sets the standard for how industry leaders can use AI to enhance efficiency, reduce friction, and unlock new levels of operational excellence (OPEX).”

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