Telefónica launches ‘Transform & Grow’ plan to boost OPEX
Plan aims to accelerate the company’s technological, operational, and commercial evolution
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Spanish multinational telecommunications company Telefónica has launched Transform & Grow, a new five-year strategic plan designed to boost operational excellence (OPEX).
The plan aims to accelerate the company’s technological, operational, and commercial evolution, fueling growth, generating long-term value, and strengthening its leadership in its core markets: Spain, Germany, the UK, and Brazil.
Telefónica’s transformation centers on a single mission: delivering the best digital experience to its customers, with a clear vision of becoming a world-class European operator with profitable scale, according to the announcement.
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Learn MoreTransform & Grow plan to boost OPEX
Transform & Grow aims to promote efficiency and simplification across the Telefónica Group and its operations. This will deliver a gross impact of up to €2.3 billion in savings in 2028 and €3 billion by 2030, stated a press release.
This will be achieved through OPEX, streamlined processes, digital transformation, and the sale of legacy network assets as part of its regular network shutdown operations.
Transform & Grow rests on six strategic pillars
- Deliver the best in-class customer experience: Telefónica will enhance network performance and customer care across all channels. Service excellence and customer experience are key, and the company plans significant investment in artificial intelligence (AI) to strengthen both
- Expand the B2C offering: The company will reinforce convergence in Spain and Brazil, expand it in the UK and Germany, and boost ecosystem services to grow B2C revenues and household presence. Telefónica will accelerate both convergence and the digital ecosystem, two key growth drivers.
- Scale the B2B and public administration business: Telefónica aims to modernize communication services in Spain and Brazil, seize opportunities in the UK and Germany, and accelerate growth in digital services by leveraging Telefónica tech, global business units, and local partnerships with companies and sales channels.
- Evolve technological capabilities: The company will invest in fixed and mobile networks, upgrade IT systems, and focus innovation on technologies that enhance its product portfolio, performance, and customer value proposition.
- Simplify the operating model: Telefónica will evolve towards a simplified group operating model, granting greater autonomy to countries and global units focused on critical roles and value creation through scale.
- Develop talent: The company will attract and retain the very best professionals across all markets and strengthen a culture focused on impact and execution.
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A commitment to European strategic autonomy
Telefónica also reaffirmed its commitment to the technological development of the sector and to Europe’s strategic autonomy, emphasizing that the lack of consolidation in the European telecommunications market has led to inefficient investment compared with the US and China, as well as increasing technological dependence in critical areas.
The company estimates that a potential consolidation within its core markets could generate synergies worth between €18 and €22 billion, according to financial analysts and industry experts, value that could be shared among buyers, sellers, customers, investment, and innovation.
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