How to become a master innovator and gain the support to implement successfully
One of the most important and useful competencies that I learned as a general, was how to innovate and how to implement innovation. Both are essential and this knowledge and ability helped me to become and perform as a general, and in the civilian world as a senior executive and CEO as well. I also learned that unless you can do both, innovation by itself is a waste of time.
Marketing and innovation
Peter Drucker, the genius that contributed so much to management, reasoned that because the pur...
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