To Win At Business, Compete On Value (Not Price)
Editor's Note"The purpose of a business is to create and keep a customer."With these 12 these words, Peter F. Drucker introduced to the world what has become known as the marketing concept, that is, "find wants and fill them."More specifically, Drucker made two profound statements: one about the corporate purpose, its essence and its goals; the other about the tasks necessary to achieve these purposes and goals.Simply put, the first job of management is to design and develop products/services th...
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