process_perspective

The importance of marketing process excellence

Hosted By: Diana Davis
04/04/2013
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About this Podcast...

The ability to create brand loyalty is not often considered an essential skill for process professionals. But the guest in today’s programme says that process professionals could learn a lot from the discipline of marketing. In this Process Perspectives podcast, Delphine Teboul, a GE-certified Lean Six Sigma black belt who has been working in process improvement for more than a decade, says that marketing a product or service to an external client is no different from marketing a service to internal customers. In this podcast, she takes us through some key concepts that process professionals can use to understand their internal customers and create demand for their services.

Questions addressed in this podcast:

  • You’ve worked for quite a number of years in process improvement but before that you had worked in marketing. Why do you think process professionals could learn something from marketing?
  • So do you think that process improvement functions sometimes have a bit of what some in the PR industry might call an "image problem"?
  • Which marketing concepts and tools do you think process professionals could use?
  • How would you recommend process professionals use those concepts?

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