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Vision - if your leaders don’t have it, how can you expect from your employees? But how do you make your operational excellence vision more powerful than a couple of meaningless slogans stuck in a Powerpoint somewhere? In this Process Perspectives interview, Berndt Forssell, Senior Management Consultant at Volvo Group Operational Development, explains the thinking behind Volvo's "Operative Vision" and how it helps create shared goals that filter down throughout the organization. He also elaborates on the difference between a good and a bad vision, offers suggestion on how you define a vision and who you need to get involved and discusses techniques on communicating that vision throughout the wider organization.