Data Driven? Try Using a Little More Intuition Next Time

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Data Driven? Try Using a Little More Intuition Next Time

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Are you a data driven decision maker? Dr. W. Edwards Deming once famously said "In God we trust; all others must bring data". Indeed, process improvement approaches like Six Sigma emphasizes the importance of data collection, analysis and control. But in a new book author Francis Cholle argues that our typical approaches to decision-making are not in sync with how the human mind really works. Businesses, he argues in The Intuitive Compass, make the best decisions when they balance instinct with reason.

In this Process Perspectives podcast, Cholle explains why intuition and instinct are keys to us performing our best at work and how both individuals and companies can put his insights to work for them.

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