Is trust in big business and government at an all time low? In a few short weeks "Occupy Wall Street" protests have spread to cities across the world with street demonstrations and "tent cities" sprouting up in New York, London and other major cities across the globe. Many are protesting against growing income inequality coupled with recent bank bailouts that, some say, have lead to the rich and powerful profiting from failure and leaving the rest to pick up the tab.

In this Process Perspectives podcast, Dr. Robert F. Hurley, author of The Decision to Trust, How Leaders Create High-Trust Organizations, argues that trust is essential to building a sustainable competitive business advantage for both organizations and individuals. In this interview, Dr. Hurley explains why he believes establishing trust with markets and consumers is more important than ever before and talks about how smart organizations can build "trust" into its very DNA.

[inlinead]