Faster is the new fast? Key business trends for 2013 and beyond

"Companies have lost control of the future," says futurist and author Jim Carroll, "And they have to learn to play into that reality." Mobile devices, intelligent connected technology, and changing demographics are driving vast changes in consumer behaviour and expectations. The rise of technology has also led to an increasing concentration of power in the hands of customers who now have more information about companies than ever before.

In this video interview, Jim Carroll talks about how this means that companies now need the ability to be flexible and continually reinvent themselves – in both products and services - in order to respond to the fast changing habits of consumers. This, he says, means "faster is the new fast" where victory goes to the company that has the ability to adapt and respond, especially in rolling out the right process at the right time to launch a new product or service.


Questions discussed in this interview:

  • What are the major trends that you expect to make an impact this year (2013)?
  • How will those trends impact businesses?
  • Can you give me an example?
  • What role will leaders need to play to help their companies respond to the challenges that lie ahead?
  • Why do you say that "faster is the new fast"? What are the implications of that?