The importance of marketing process excellence
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The ability to create brand loyalty is not often considered an essential skill for process professionals. But the guest in today’s programme says that process professionals could learn a lot from the discipline of marketing. In this Process Perspectives podcast, Delphine Teboul, a GE-certified Lean Six Sigma black belt who has been working in process improvement for more than a decade, says that marketing a product or service to an external client is no different from marketing a service...
