The importance of marketing process excellence

The ability to create brand loyalty is not often considered an essential skill for process professionals. But the guest in today’s programme says that process professionals could learn a lot from the discipline of marketing. In this Process Perspectives podcast, Delphine Teboul, a GE-certified Lean Six Sigma black belt who has been working in process improvement for more than a decade, says that marketing a product or service to an external client is no different from marketing a service...
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