The Importance of "How" - Interview with author Dov Seidman



We've entered an era where one banker in London can lose his company billions of dollars and force the resignation of his CEO, says Dov Seidman author of the book HOW: Why HOW We Do Anything Means Everything … in Business (and in Life). In this Process Perspectives interview, Seidman argues that "what" businesses do is less important than "how" they achieve it.
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