Data Driven? Try Using a Little More Intuition Next Time



Diana Davis
10/19/2011

Are you a data driven decision maker? Dr. W. Edwards Deming once famously said "In God we trust; all others must bring data". Indeed, process improvement approaches like Six Sigma emphasizes the importance of data collection, analysis and control. But in a new book author Francis Cholle argues that our typical approaches to decision-making are not in sync with how the human mind really works. Businesses, he argues in The Intuitive Compass, make the best decisions when they balance instinct wit...
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