INFOGRAPHIC: Big Data in Retail 2014

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Customer intelligence has become a critical success factor for driving strategic value and competitive advantage in today’s retail world. Ahead of the 2nd Annual Analytics, Insight & Smart Data Retail Summit, taking place April 2014 in London, IQPC prepared this infographic to take a look at how insight and analytics leaders are driving change in their organisations and turning structured and unstructured data into actionable insights.

Download this infographic now to find out 5 ways big data is revolutionising retail marketing.