7 Ways to Unleash Innovation in a Big Company
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Traditional wisdom says that big companies are slow moving and not very innovative. Meanwhile, start ups and smaller competitors are nimble and able to outpace their sluggish rivals.
That version of reality is, in many ways, borne out by recent corporate history with examples such as Blockbuster losing out to Netflix, or Apple’s iPhone swallowing up any demand for RIM’s Blackberries.
Indeed, most large companies follow the basic laws of physics when it comes to innovation: the more mass an object has the greater its momentum. In other words, the bigger you are, the harder it is to stop going the direction you’re already headed.
Fortunately, there are some proven ingredients that can help a company of any size start to improve its pipeline of new ideas and make sure that it’s not about to go the way of the “Ubersaurs”.
This article contains seven ideas on how to unleash an innovation process in your organization - download your copy below!
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